Updates, team features, partner announcements, and media coverage – all in one place.
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AC Grand Rapids Partners with Innovative Data Technology Company Fokus to Power Recruitment and Performance
Grand Rapids, Mich. (August 25, 2026) — AC Grand Rapids today announced a strategic partnership with innovative technology company Fokus to provide cutting-edge data-driven solutions for player recruitment and squad management. Incubated in Norwegian club FK Bodø/Glimt, Fokus spearheaded a data-based technical evolution at the club, helping lead to four championships in the last five…
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New “Back to School” Collection puts soccer style at the head of the class for the new school year
Step into the new school year with the latest AC Grand Rapids merch drop. The Back-to-School Collection blends soccer culture with clean streetwear design, perfect for an afterschool study session next week or a matchday at Amway Stadium next year. So whether you’ re heading to class, standing at the bus stop, or styling a…
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Wearable Art: AC Grand Rapids Unveils Limited-Edition “Summer of Soccer” Collection
New collection based on local artist Nate Knoth’s “World Cup Host City” poster captures the spirit of West Michigan’s soccer culture AC Grand Rapids is capping off this incredible Summer of Soccer by dropping a new line of merch based on local artist Nate Knoth’s “World Cup Host City” poster. The Summer of Soccer Collection…
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AC Grand Rapids Names Experienced Sports Executive Ted Van Zelst as Chief Revenue Officer
Michigan native with NHL, NBA, NASCAR and F1 experience to lead corporate partnerships, ticketing and revenue GRAND RAPIDS, Mich. – Athletic Club Grand Rapids today announced the hiring of Ted Van Zelst as Chief Revenue Officer. Van Zelst began his role on Aug. 10, joining the MLS NEXT Pro expansion club as it builds toward…
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AC Grand Rapids adds U.S. Men’s National Team scout Eric Laurie to its Sporting Staff
West Michigan native joins AC Grand Rapids as Head of Scouting, Recruitment and Performance Analysis after four and a half years with the USMNT, including two FIFA World Cups GRAND RAPIDS, Mich. – Athletic Club Grand Rapids today announced the hire of Eric Laurie as Head of Scouting, Recruitment and Performance Analysis. Laurie began his…
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AC Grand Rapids Partners with Grand Rapids Hispanic Festival, This Weekend at Calder Plaza
Let’s fiesta together! This weekend, the famous Grand Rapids Hispanic Festival returns to Calder Plaza for two days of fun, food, and a little touch of fútbol. The AC Grand Rapids Street Team will be on hand both days to help spread the soccer movement, celebrate the vibrant Hispanic community in West Michigan, and provide…
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New Merch Drop! AC Grand Rapids Launches the “Flow Together” Collection
Coming out of the excitement from the FIFA World Cup, we are thrilled to drop new merch for fans to show off their support for the game and for AC Grand Rapids. Inspired by the movement of the Grand River, the Flow Together Collection expresses the club’s brand motto and expands the shop’s core apparel…
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AC Grand Rapids Co-Hosts FIFA World Cup 2026 Watch Party At VAN ANDEL ARENA
UPDATE: July 17, 2026 This Sunday’s FIFA World Cup 2026 Final Watch Party orginally scheduled to take place at Acrisure Amphitheater has been moved to Van Andel Arena. All tickets secured for the event at Acrisure Amphitheater will be honored upon entry at Van Andel Arena. Event Details Original Post Get ready to take your…